Sunday, September 7, 2008

Honda to revive the Insight as a Prius-fighter

The Insight Concept represent's Honda's next attempt to dethrone the Toyota Prius.
(Credit: Honda)


  • Honda introduced the first gas-electric hybrid for purchase with the Insight in 1999, then came Toyota's Prius and everyone forgot about Honda's little hybrid that could. We all knew that Honda was working on a larger Prius-fighting, dedicated hybrid vehicle, but Honda has denied that they'd be reviving the Insight moniker for this new vehicle. On Thursday, Honda released the first official information and images of their Prius-killer concept and it's called, you guessed it, the Insight.
  • The Insight Concept carries over the styling cues of Honda's fuel cell vehicle, the FCX Clarity. It looks to us that Honda has been taking lessons from the "if you can't beat 'em, join 'em" school of thought, as the five-door, five-passenger hatchback configuration of the Insight is the same as that of the Prius. Squint your eyes and you'll see that the proportions from the a-pillar back are decidedly Prius-like. It's almost as though someone slapped the nose of the FCX Clarity onto Toyota's hybrid and called it a day.
  • Originally posted at The Car Tech blog


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