Friday, September 14, 2007

Google offers $10 million to 'sustainable transportation' firms

Google is earmarking more greenbacks to make cars greener.

The nonprofit arm of the Web search giant, Google.org, on Wednesday issued a $10 million request for proposal from companies involved in commercial plug-in hybrid electric vehicles and other forms of sustainable transportation.

The RFP process--to be done entirely online--is meant to accelerate development of cleaner forms of transportation at a large scale in order to reduce greenhouse gas emissions, according to Google.org.

Google intends to invest between $500,000 and $2 million in companies that are approved and will not take up position on those firms' boards.

Google founders Sergey Brin and Larry Page plug their wheels into the grid.

(Credit: Google)

t is looking for "for-profit companies whose innovative approach, team and technologies will enable widespread commercialization of plug-in hybrid electric vehicles, electric vehicles and/or vehicle-to-grid solutions," according to the RFP.

Submissions can be anything from battery technologies to services that encourage plug-in hybrids. The proposals will be reviewed by Google employees and experts in the field.

In June of this year, Google launched RechargeIT, a program to convert company cars to plug-in hybrids, which can be recharged and potentially feed power back into the electricity grid during times of high demand. The company has also installed a large 1.6-megawatt solar array and dedicated $1 million to nonprofit groups working to address global warming.

"While $10 million is a fraction of the total investment needed to transform our transportation sector, we hope this RFP will [...]

Read more ...
Martin LaMonica. CRAVE

No comments: